Thanks to the NADCA Feb. 7, 2015 Newsletter
WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR). January had 26 selling days this year and 25 in 2014, meaning DSR % change will be smaller than year-over-year comparisons of total sales volumes.
Led by strong gains in truck sales, U.S. automakers sold 1.149 million light vehicles in January, a 9.3% increase in daily sales (over 26 days) compared with year-ago (25 days). The resultant seasonally adjusted annual rate - roughly 16.55 million - was the industry's highest January SAAR since 2006. A 14.4% rise in daily sales of light trucks spurred the industry growth, as car sales rose just 3.7%. Light trucks accounted for 55% of LV sales in January, compared with 52.7% in January 2014. General Motors led all automakers, accounting for 17.7% of the month's LV sales, followed by Ford (15.2%) and Toyota (14.8%). Subaru recorded the largest year-over-year growth with a 28.3% increase in daily sales, while Volvo and Volkswagen registered industry-worst 3.8% DSR declines.
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